Akinori Abe
Faculty of Letters, Chiba University, 1-33 Yayoi-cho, Inage-ku, Chiba 263-8522, Japan
pp. 146-153
ABSTRACT
We have been studying an expression of the taste of Japanese sake. Actually, the descriptions of the taste can be regarded as stories. Accordingly, we conducted a special experiment, where we asked participants to draw descriptions of the taste of the Japanese sakes, create catch copies, and to design labels of them for the younger generation. From the results of the experiment, we will analyse the relationship between taste and narratology and the role of narratology in Japanese sake marketing.

ARTICLE INFO
Article History
Received 25 November 2020
Accepted 07 October 2021

Keywords
Narratology
Taste of Japanese sake
Marketing

JAALR2307

Download article(PDF)